Managing Consent Given
Consent is informed if it is specific to the registrant, and their role and the nature of their activities during an event. This may result in different privacy policies for different registrants and needs to account for any changes in privacy policies.
Recording of the privacy policy approved by a registrant, archiving of any changes and sending this data to Salesforce is optimal as it is automated by the Consent Manager. The automated reporting of expiration of consents, identification of sharing of data for fulfillment and being able to easily locate all registrant data across the enterprise, are key features that the Consent Manager enables a company to comply with privacy requirements.
In the event of the necessity to remove the data due to a withdrawal of a consent or otherwise, a single click can de-identify personally identifiable data while preserving key marketing data.